Tom Ford Timepieces said on Monday that it will launch its first luxury timepiece made from 100 percent ocean plastic in November.
Called the “Ocean Plastic Timepiece,” the Swiss-made watch was developed and produced in partnership with suppliers who are equally committed to finding solutions to the worlds’ plastic problem. The timepiece is made from 100 percent ocean plastic collected in oceans, along coastlines, and on uncontrolled landfills. The material used contains no virgin plastics or non-ocean bound plastics and is traceable to the collection source. Transportation of the ocean plastic granules is carbon neutral and the compounding in Switzerland is powered by solar energy.
Every year more than eight million tons of plastic waste enters the ocean. Every Ocean Plastic Timepiece purchased permanently removes the equivalent of 35 bottles of plastic waste from the ocean, with all packaging being recyclable.
“In my opinion, ethical luxury is THE greatest luxury of all,” said Ford. “The Tom Ford customer is sophisticated with a heightened awareness of the issues facing our planet and the responsibility we have to protect it. Sustainability is a key issue in our lives right now. In particular, the amount of ocean plastic that we are generating is perhaps taking the greatest toll on our environment of all. For every 1,000 Ocean Plastic Timepieces, we produce and sell, we permanently remove and prevent 490lbs. of plastic waste from entering the ocean. It is incredibly appealing to know that you are not only wearing a high-quality product but by simply owning the product you are also taking direct action to improve the planet.”
The Tom Ford Ocean Plastic timepiece will retail for $995 and will be available at Tom Ford boutiques worldwide, as well as online at tomford.com, starting in November.