TOMMY BAHAMA DEBUTS NEW COLLEGIATE SERIES
Island-inspired lifestyle brand Tommy Bahama has introduced its new collegiate series of custom-designed fan apparel, featuring 40 of the top universities across the country. Additional schools will be added throughout the year.
Designed to appeal to students, alumni and families, the collegiate series features university logoed polo shirts, camp shirts and half zip pullovers in college colors and details that are packed with school spirit.
The collegiate series features some of the brand’s signature styles in a range of college colors, each embroidered with the school’s logo. Styles are offered in two fits: the existing standard fit and the new trim fit, which is slimmer through the body and sleeves. Key styles in the new trim fit include: the Clubhouse MVP, a DryTech polo in college colors with logo on left chest; the Camp Safari polo, an all over palm print polo; and the Tiki Time camp shirt, a classic Hawaiian print shirt in school colors to display your school pride and Aloha style.
Offered in standard fit, the Collegiate Emfielder, Clubhouse Alumni polo, Collegiate Fez Fronds, Catalina Twill camp and Campus Flip, a reversible half zip pullover, are all a great way to show support for your favorite school. The Tommy Bahama Collegiate Series suggested retail prices range from $110 – $165.
“We’re very excited about the new Tommy Bahama collegiate series and the opportunity to expand our existing sport product offering that includes MLB and NFL,” said Doug Wood, CEO of Tommy Bahama. “The collegiate series offers our guests a well-rounded selection of upscale fan apparel that showcases their favorite college.”
The Tommy Bahama collegiate series was developed in conjunction with licensing partners IMG College Licensing, LLC, Fermata Partners, Learfield Licensing Partners and 289c Apparel, Ltd. The collection will be available at tommybahama.com/collegiate, select Tommy Bahama stores, Follett Higher Education bookstores, Alumni Hall, Fanatics.com and select college bookstores and fan shops stores across the country.
