by John Russel Jones

Tommy Hilfiger, part of PVH Corp., has announced a multi-year partnership with the United States SailGP Team as the Official Lifestyle Apparel Partner of the team.

“Since I was very young, I always loved the world of sailing and the nautical lifestyle – but SailGP is next level; it’s a whole new sport,” said brand founder Tommy Hilfiger. “By fusing intense racing and elite performance with international competition in iconic venues around the world, SailGP is making waves in adrenaline sport. Mike Buckley and the U.S. SailGP team have a unique vision to create a story and an impact that goes well beyond sporting competitions. I am so inspired by their grit, determination and innovation, and together we have the opportunity to disrupt sailing and bring something new to fans globally.”

SailGP is world-renowned for its flying boats, record-breaking speeds, and adrenaline-fueled races. The U.S. SailGP Team partnership will launch globally at the Season 5 opening Sail Grand Prix in November 2024. The circuit brings world-class athletes from rival national teams to legendary global locations; previous seasons have included races from Sydney to Saint Tropez and New York.

“I’ve long been in awe of how Tommy Hilfiger has defined fashion in sports, so this partnership is a literal dream come true,” said Mike Buckley, U.S. SailGP Team CEO. “Tommy Hilfiger blends the world of style and athleticism like no other, and I get goosebumps when thinking about how we’re going to shake up the world of sailing.”

Having collaborated with sailing teams and athletes since the early 2000s, Tommy Hilfiger continues to pioneer sports sponsorship by supporting the breakthrough platform on the water and onshore. The US SailGP’s F50 foiling catamarans will feature the Tommy Hilfiger logo on each side of the boat, as well as team uniforms and capsule collections. Celebrities and special guests will be invited to exclusive partnership activations, such as riding with the team to experience the exhilarating reality of high adrenaline sailing during ‘6th Person Sailor’ moments, while VIPs will enjoy the highest standard of hospitality in the Adrenaline Lounge.

Sailing has been in the brand’s DNA since Hilfiger first designed the iconic flag logo around the nautical alphabet for his initials – T, J and H – Thomas Jacob Hilfiger. Long inspired by an obsession with sports uniforms and design codes, Tommy Hilfiger got on board with competitive sailing in 2003, sponsoring American sailor Brad Van Liew in the Around Alone yacht race. In 2006, the Hilfiger Sailing team took home overall victory for the first Volvo Extreme 40 Grand Prix.

Friends of the brand are invited to join the community on social media using #TommyHilfiger, @TommyHilfiger, @SailGPUSA and #SailGP.