Iconic American designer Tommy Hilfiger has announced that he will close Milan Fashion Week with the spring 2018 TommyNow experiential runway event on Sunday, February 25, 2018. The show reflects Hilfiger’s continued commitment to bringing TommyNow to new cities and audiences globally, following incredible productions with “Tommy Pier” in New York City for fall 2016, “TommyLand” in Los Angeles for spring 2017, and “RockCircus” for fall 2017 at London’s iconic Roundhouse concert venue.
The spring 2018 TommyNow fashion show will include men’s and women’s looks from Hilfiger Collection, and will also feature the spring 2018 Tommy X Gigi capsule collection, the fourth collaboration with international supermodel and global Tommy Hilfiger womenswear ambassador Gigi Hadid.
Following the sell-out success of the first three TommyNow shows, the spring 2018 event will build on Tommy Hilfiger’s signature “See Now, Buy Now” format. All men’s and women’s runway looks will be available across an ecosystem of immediately shoppable channels in more than 70 countries, including Tommy Hilfiger stores and tommy.com, select wholesale partners, social media, shoppable live stream, the innovative image recognition commerce app TommyNow Snap, which includes augmented reality features to shop the runway, and the A.I.-powered TMY.GRL and TMY.BOY conversational commerce bot for Facebook Messenger.
“My vision for TommyNow was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” said Hilfiger. “It’s about the fusion of fashion, entertainment and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TommyNow show.”