by Stephen Garner

Tommy Hilfiger has launched the fall 2019 Tommy Jeans global advertising campaign, featuring emerging music talent singer-songwriter and producer Sunni Colón, singer Glowie, R&B singer-songwriter IV Jay and rapper Saba. The campaign celebrates leading emerging voices in fashion, music and modern American spirit.

Shot by photographer Axel Morin and videographer Chris Read in London, the campaign connects the digitally-savvy global Tommy Jeans community with the four artists wearing streetwear-inspired looks during intimate music performances for fans to discover on social media. The content captures the energy, confidence, and authenticity of each performer as they inspire the next generation of Tommy Jeans fans with their determined optimism and unique artistic expression. The mobile-first campaign also includes exclusive interviews with the community of ambassadors who share how they carved their own path into the music industry, driven by a relentless desire to make their dreams a reality.

The fall 2019 Tommy Jeans collection is inspired by a conscious clash of function and heritage, celebrating denim classics with an irreverent twist. The collection reimagines timeless styles with more sustainable fabrics, including 100 percent recycled cotton tapered jeans and skirts, and denim carpenter jackets in different shades of black made with unused deadstock fabric and trims. Patches, buttons and rivets from deadstock infuse each garment with a unique touch. Corduroy adds a rebellious edge to trucker jackets, puffers, and elevates vintage-inspired pants and dungarees in a rich jewel-tone color palette. The repurposed denim styles are made from at least 90 percent deadstock fabric, as well as rivets from deadstock and re-embossed leather patches.