Tommy Hilfiger, which is owned by PVH Corp., has debuted its spring 2018 Tommy Jeans global advertising campaign, featuring a collection of millennial influencers including rapper Christian “King” Combs, models and musicians Pyper America Smith and Gabriel-Kane Day-Lewis, and models Diana Silvers, Lina Hoss, and Sup Park. The campaign aims to bring a unique perspective on defying norms and defining new ways to express diversity and individuality.
The campaign, shot by Devyn Galindo in California, takes the digitally savvy Tommy Jeans global denim community on an adventurous journey to celebrate youth, freedom, and friendship, with Combs, Smith, Day-Lewis, Silvers, Hoss, and Park wearing street-inspired looks. The mobile-first campaign also includes exclusive video interviews with the community of ambassadors who share their irreverent approach to life, individual sense of style and bold approach to self-expression.
The spring 2018 Tommy Jeans collection, featuring styles for men and women, including apparel, shoes, and accessories, celebrates speed and immediacy with a touch of vintage nostalgia. The collection gives a youthful and irreverent nod to Formula One racing pit crews with heritage work wear, loose baggy outerwear, oversized silhouettes and a strong focus on denim details. The look takes inspiration from the iconic shapes, bold colors and streamlined graphics of speed racers for a modern collection that reinvents traditional all-American classics with a rebellious edge.
Tommy Jeans is available in select Tommy Hilfiger stores, Tommy Jeans stores and online at tommy.com.