by Stephen Garner

Tommy Hilfiger is broadcasting its first live stream shopping event in Europe and North America today.

Seen as the next step in the evolution of its “see now, buy now” philosophy, the brand’s new live selling event builds on the next generation’s increasing desire for more social and interactive digital shopping experiences.

Livestream host, model Manuela Frey, will be joined by actress Zoe Pastelle and other surprise guests to share their style inspirations for spring/summer 2020 Tommy Hilfiger, Tommy Jeans and Tommy Sport collections.

Fans watching the event will be able to interact with the host and guests by asking questions, voting on certain pieces of content, and participating in pop-up trivia games. They can also add their favorite styles to a virtual shopping bag to immediately purchase after the broadcast.

The live stream will take place on Tuesday, May 26th at 7 p.m. CET (1 p.m. EST) on and will be available for replay for two weeks.