TOMMY HILFIGER PREVIEWS FALL COLLECTION WITH LEWIS HAMILTON
Tommy Hilfiger has revealed the first fall 2018 Tommy x Lewis collaborative collection designed by iconic American designer Tommy Hilfiger in partnership with British racing driver, four-time Formula One World Champion and global brand ambassador for the Tommy Hilfiger men’s, Lewis Hamilton.
The fall 2018 Tommy x Lewis collaborative collection embraces the brand’s sportswear roots, revisiting iconic classic American styles. Hamilton’ personal twist to every design takes inspiration from his luxury street style wardrobe and his lucky number 44.
The collection’s unique logo features the brand’s iconic flag positioned between Hamilton’s initials in Old English Gothic typeset and Sky Captain color, inspired by the font used for his personal body art.
Fall 2018 Tommy x Lewis celebrates bold colors, sporty influences, heritage pieces and versatile shapes that speak to the confident and modern fan of the brand. Key styles include an intarsia hockey sweater in red, white and black color-block with statement ‘LH’ logo on front; a long iconic military-green parka with detachable reversible liner; a white tracksuit with velvet stripes taping on arm and leg seams and ‘Loyalty’ on the back inspired by Lewis’ personal tattoo; and a nautical wool and velvet navy greatcoat with naval gold-colored buttons.
Hilfiger Collection and the Tommy Icons capsule collection for women will also debut at the fall 2018 TommyNow show in Shanghai, China on September 4. All runway looks will be available across an ecosystem of immediately shoppable channels in more than 70 countries, including Tommy Hilfiger stores and tommy.com, select wholesale partners, and social media.
