Tommy hilfiger releases looney tunes collection

by Stephen Garner

Tommy Hilfiger has teamed up with Warner Bros. Consumer Products to launch the Tommy Jeans Looney Tunes capsule collection.

The Tommy Jeans Looney Tunes capsule is designed through a streetwear lens, bringing classic Warner Bros. characters to life. The co-created, digital-first campaign will feature unique animations that combine the Tommy Jeans logo and beloved cartoon figures including Bugs Bunny, Daffy Duck, Tweety Bird, Sylvester the Cat, Tasmanian Devil, Road Runner, and Wile E. Coyote.

The capsule features a range of designs including relaxed-fit sweatshirts in gray, navy and light pink display the hybrid logo front and center. A cropped hoodie, pool slides, backpack, fisherman’s hat, and baseball cap adorn the capsule’s energizing all-over Looney Tunes print. The crittered sneakers, fanny pack, sweatpants and denim jacket make for eye-catching staples.

Photographer Jack Henry Bridgland shot the capsule campaign starring U.K.-born, emerging musicians, Jesse James Solomon, and Joy Crookes. Multimedia artist, Francois Dourlen, created a series of campaign visuals in his signature ‘smARTphone’ style, wherein Dourlen uses his iPhone to playfully and seamlessly superimpose cartoon characters into real-life situations.

“The Tommy Jeans Looney Tunes capsule is an exciting blend of two brands defined by youthful energy and determined optimism,” said Tommy Hilfiger. “We are both dedicated to honoring our heritages, while constantly reimagining them with a fresh twist that resonates today. This shared spirit and its expression makes our collaboration a natural fit for the next generation of fans around the world.”

The Tommy Jeans Looney Tunes capsule collection is now available at select Tommy Jeans stores globally, and online at tommy.com in Europe, Asia Pacific, and the U.S.