TOMMY HILFIGER RELEASES SPRING ADAPTIVE COLLECTION
Tommy Hilfiger has launched its spring 2021 Adaptive collection, a line of clothing designed to make dressing easier for adults and children with disabilities.
This collection features the same classic American cool with a twist design as other collections for men, women, and kids. This season redefines the preppy aesthetic through a modern mix of court sports and coastal prep styles, combining Tommy Hilfiger’s classic red, white and blue color palette with spring pastels.
“Tommy Hilfiger Adaptive is about creating fashion that is accessible to everyone, regardless of ability,” said Tommy Hilfiger, principal designer of Tommy Hilfiger Global. “Getting dressed should be a joy – an experience that empowers you to look good and feel good in what you are wearing. Our adaptive collections have revolutionized everyday dressing for people with disabilities, giving them the independence and confidence to express their individuality through style.”
Tommy Hilfiger Adaptive casts diverse talent from the adaptive community in its campaigns. The spring 2021 campaign stars Olympic cyclist Kristina Vogel, Paralympian Rheed McCracken, Paralympic swimmer and track runner Haven Shepherd, former football player Isaiah Pead, paddleboarder Jonas Letieri, model Ashley Young, model Teddy B., and models and sisters Mila and Elora.
The shopping journey for Tommy Hilfiger Adaptive is also created with the goal of end-to-end accessibility for consumers. A “shop by solution” feature on tommy.com guides shoppers through all adaptive modifications, allowing them to choose the best solution for their lifestyle. Tommy Hilfiger Adaptive orders placed on tommy.com arrive in accessible, user-friendly packaging that provides ease of opening and returning. In the United States, customers can also shop Tommy Hilfiger Adaptive on tommy.com using Alexa’s voice-enabled technology.
More than one billion people globally live with a disability, and yet they have been largely overlooked by the fashion industry. Determined to address this gap in the market and to make a positive difference, Tommy Hilfiger became the first global lifestyle brand to modify its mainstream apparel to fit the needs of people with disabilities. Tommy Hilfiger Adaptive launched in the United States in fall 2017, and the line is now available in Europe, Japan, and Australia on tommy.com and through select retail partners.
