Designer Tommy Hilfiger celebrated his brand’s 30th anniversary, in Beijing, with a fall 2015 fashion show and the opening of the largest Tommy Hilfiger store in China.
“I am thrilled to be in China for this next stop on our 30th anniversary tour, following our events in New York and Paris earlier this year,” said Hilfiger. “Recreating the show in China for the first time has been a terrific way to celebrate the opening of our largest store in the country and the 30th anniversary of our global brand. Our fashion shows create an immersive guest experience that really brings the collections to life, and it has been an honor to be able to share this experience with a wider audience in China.”
The runway show, presented on a set designed to look like a scaled down American football field, was watched by an audience of 800. The show featured many Chinese celebrities and models, including Shu Pei Qin, who had recently been a guest of the designer at the Met Museum’s Costume Institute gala in New York.
On the runway were both the familiar models from the brand’s The Hilfigers ad campaign, like RJ King, Julia Hafstrom and Miles McMillian, and selected Chinese models, like Xiao Wen Ju, Dylan Xue, Emma Pei, Bonnie Chen, Danni Li, Zhao Lei, and Jin Da Chuan.
The Beijing Tommy Hilfiger store, a two-level location at the In88 shopping center, is the largest in China and the first to show the brand’s exclusive Hilfiger Collection.