Tommy Hilfiger is teaming up with Rock the Vote, a non-partisan nonprofit dedicated to uplifting and empowering young Americans to vote. This partnership aims to support civic awareness and encourage voter participation.
As part of this collaboration, Tommy Hilfiger North America will use its platforms to launch initiatives that provide informational resources and tools and engage with consumers and associates online and in-store on the importance of voting.
Currently, the brand is hosting a Rock the Vote hub on tommy.com North America, providing information on voter registration and status, state deadlines, polling locations, and COVID-19 election updates. And, launching today, a unisex “Vote” T-shirt for adults and kids will be available for purchase on tommy.com (in stores on October 1st) and through select retail partners in North America.
On October 1st, select Tommy Hilfiger stores in the United States will offer Hilfiger Club members denim crossbody bags with Rock the Vote patches as a gift with purchase. All Tommy Hilfiger stores in the United States will carry “Vote” stickers as giveaways. And, a social media campaign will invite consumers and associates to share what inspires them to vote.
Further, on October 4th and 12th, volunteers from local organizations will set up voter registration booths in select Tommy Hilfiger stores in the United States to support associates and customers.
The brand will also donate to Rock the Vote to support its ongoing efforts to foster long-term political engagement in younger generations.
And, as part of parent organization PVH’s continued commitment to Time to Vote, new policies will be implemented to support all Tommy Hilfiger U.S. associates to vote this election season. On November 3rd for Election Day (or during the early voting period), corporate associates are provided with up to three hours off to vote, and volunteering as a poll worker is now an eligible activity for volunteer time off; retail associates will have reduced store operating hours, two hours of paid time off to vote plus up to six hours of paid time off to volunteer at the polls, while warehouse associates will receive two hours of additional pay to allow for increased flexibility to vote outside working hours.