TOMMY HILFIGER TO RELEASE COLLECTION WITH FORMULA ONE DRIVER LEWIS HAMILTON
American design house Tommy Hilfiger has announced that Lewis Hamilton, British Formula One racing driver and four-time Formula One World Champion, and global brand ambassador for Tommy Hilfiger men’s, is partnering with the brand to introduce the first “Tommy x Lewis” collaborative collection in fall 2018. Hamilton revealed the collection logo to fans at an exclusive event in Shanghai on Wednesday, April 11, putting his own stamp on the iconic Tommy Hilfiger flag.
The “Tommy x Lewis” flag was revealed at the Shanghai event in an art installation that shared the inspirations behind the design, including street art influences and projections of Lewis Hamilton’ own body art. The logo celebrates Tommy Hilfiger’s iconic flag trademark positioned behind Lewis Hamilton’s initials in navy, reflecting the brand’s colors and the font used in the British Formula One racer’s own tattoos. The collection will feature apparel, footwear, accessories, underwear and socks.
“Lewis is bold in everything he does, from racing and extreme sports, to fashion,” said Hilfiger. “This collaborative collection is something totally fresh for us in men’s, and at the same time, it really celebrates the Tommy Hilfiger DNA. This result can only come from partners who share our values and drive. We were really proud to unveil the exclusive logo and the design inspiration with our fans in China last night and look forward to sharing the collection with everyone around the world this Fall.”
“As my love of fashion has grown so has my desire to design a collection. It is an honor to partner with Tommy Hilfiger to make this dream come true,” added Hamilton. “I cannot wait to show fans around the world how Tommy and I have channeled our creativity into this first ‘Tommy x Lewis’ collaborative collection.”
