American designer Tommy Hilfiger has announced the launch of Crest, a Tommy Jeans capsule drop inspired by the iconic Tommy Crest originally released in 1985.
The capsule drop features denim essentials, injecting an irreverent twist into the brand’s rich archive through the iconic Tommy Crest, a lion with a sword encircled by laurels that is reinvented in modern applications and unexpected placements throughout.
The men’s pieces include a denim trucker and navy and green plaid Harrington jacket with embroidered Crest and “Tommy Jeans” lettering on the back; white, red or navy sweaters with the Crest printed on the back, arms and chest in front of the Tommy Jeans stretch flag logo; gray, red, or navy sweaters with embroidered Crest and “Tommy Jeans” lettering on the front; light and mid-wash dad jeans with Crest embroidery on back pocket; white dungarees with the Crest in front of the Tommy Jeans stretch flag logo patch on the front; navy or red sweat pants with Crest printed down the side of the legs; a multicolored plaid shirt with a small Crest embroidered on the breast pocket; and red, white or navy T-shirts with Crest in front of the Tommy Jeans stretch flag graphic across the chest.
Accessories include navy, white or green and navy plaid caps, backpacks and bumbags, and red, white or navy socks with Crest detailing throughout.
The integrated digital campaign, shot by fashion and portrait photographer Luc Coiffait in London, captures Jelani Blackman and Rimon bringing their unique edge to the Tommy Jeans Crest styles as they embrace fashion as a means to self-expression. The mobile-first campaign also includes exclusive video interviews with both artists who share their ambitions, icons, favorite travel destinations and music tracks, inspiring audiences with their relentless drive to push the boundaries of expectations.
The capsule drop will be available at select Tommy Hilfiger and Tommy Jeans stores worldwide, select wholesale partners, and online at tommy.com beginning Thursday, November 15.