The final schedule for London Collections: Men, announced today by the British Fashion Council, includes the surprise addition of Tommy Hilfiger. Hilfiger, who has long been confirmed as showing at the inaugural New York Fashion Week: Men’s in June will now be presenting his collection in both of the fashion capitals.
“Menswear has evolved tremendously over the past 30 years, and I look forward to continue supporting men’s fashion in both cities this season,” said Tommy Hilfiger. “I am excited to have the platform to bring a greater spotlight to our men’s tailored and underwear collections — particularly in light of our announcement of Rafael Nadal as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning this Fall.”
Hilfiger, who joins other new additions Joseph and Christopher Kane, will be part of the UK’s four-day menswear event showcasing over 70 designers including both major UK fashion houses like Burberry, Paul Smith, Duchamp, and Belstaff, to Savile Row stalwarts like Gieves and Hawke, Chester Barrie, Richard James, and E. Tautz, and the fresh contemporary set including Craig Green, J.W Anderson, Bobby Abley and Matthew Miller.