Tommy John has launched its most advance men’s underwear yet. The new collection, dubbed “Apollo,” is made from a first-to-market, performance grade dri-release fabric that’s exclusive to Tommy John. Since the brand’s inception, Tommy John has been focused on bringing premium fabrics, innovative fit, and problem-solving functionality to market. After many years of testing and iteration, Apollo is the brand’s latest installment.
Apollo is Tommy John’s most premium collection of men’s underwear. The fabric is comprised of hydrophobic and hydrophilic fibers that pulls the moisture away from the skin and allows the fabric to dry four times faster than regular cotton. This tri-blend fabric also regulates body temperature and keeps the skin up to seven degrees cooler than regular cotton. Although extremely soft to the touch, the exclusive performance grade dri-release fabric underwent Martindale testing and after 100,000 cycles of abrasion testing, the fabric saw no signs of wear.
Tommy John Apollo comes in three underwear silhouettes: 4” trunks, 6” mid-length boxer briefs, 8” boxer briefs and ranges from $40-$42 per pair. Apollo is also the most size-inclusive collection the brand offers with a size run from small to 4XL.
“We’re always innovating at Tommy John and looking to bring new products to market that uniquely address consumer pain points,” said Tom Patterson, founder and CEO of Tommy John. “With Apollo, we’re bringing an innovative new fabric to market that won’t compromise breathability and softness for durability and versatility.”
Tommy John Apollo is set to be sold online, through Tommy John’s five owned retail stores, and through select retail partners. Nordstrom and Scheels are the first to carry the Apollo Collection in select doors at launch, with a rollout of additional doors and partners expected through 2021 and beyond.
This launch comes three months after the brand announced two new executive hires: Melissa Ohm as chief product officer and Beth Brown as vice president of sales.