Premium menswear brand Tommy John has named former New York Giants superstar and long-time customer, Steve Weatherford, as its first Man of Substance, as part of its new advertising and social media campaign, which will continue to celebrate noteworthy fans and customers of the company.
As part of the honor, Tommy John will donate 10 percent of proceeds Weatherford’s favorite pair of Tommy John underwear (the Second Skin Boxer Brief) to the Steve Weatherford World Champion Foundation, a nonprofit charity that helps young people overcome adversity and learn the skills to lead healthy, productive lives.
“We are inspired by our Tommy John customers, from truckers to sportsmen, pilots to pastors, men who show us every day what it means to live with integrity,” said Tommy John founder, Tom Patterson. “These Men of Substance care about their families and their communities and they trust their gut and have the confidence to speak their minds. We want to seek out these men and let the world know their efforts have not gone unnoticed. There is so much more to Steve Weatherford than who he is on the football field and in the gym. Steve has not been named Tommy John’s Man of Substance because of the Super Bowl ring on his finger, but rather for his entrepreneurial spirit, philanthropic heart and his endless devotion to his family and community.”
“You don’t have to be a sports hero to make a difference in the world,” said Weatherford. “You just have to be an everyday hero to your family and in your community. I am so honored to be recognized by Tommy John for that because serving as a role model to others is the most important work I do in my life.”