TOMS ENCOURAGES US TO VOTE WITH LAUNCH OF NEW ELECTION COLLECTION

by Stephen Garner

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Cause-driven lifestyle brand Toms wants its customers to get out and vote.

The brand, known for its “One for One” initiative, is launching its limited-edition election collection today, featuring men’s and women’s styles as well as totes that are adorned with either donkeys for the Democrats or elephants for the Republicans. The collection, which ranges from $39 to $119, is available at Toms stores nationwide and online at www.toms.com.

Additionally, the brand is partnering with Rock The Vote to bring mobile registration booths to its stores and website- furthering the brand’s commitment to empowering people to vote.

Rock the Vote is the largest nonpartisan, non-profit organization in the United States driving young people to the polls. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights and advocate for an electoral process and voting system that works for the 21st century electorate.