TOMS LAUNCHES GIVING FUND

by Stephen Garner

Toms has announced that it will be donating one-third of net profits to the COVID-19 Global Giving Fund created to support long-time Giving Partners currently on the frontlines of the COVID-19 health crisis.

As of April 1st, every Toms purchase will directly support Giving Partners that are responding to COVID-19, both in the United States and abroad. For every $3 TOMS makes, it will donate $1 to the COVID-19 Global Giving Fund, which currently supports giving partners the brand has worked with for many years.

The Toms COVID-19 Global Giving Fund currently supports Americares, Crisis Text Line, International Medical Corps, Partners in Health, and WaterAid. Together, these organizations are working to combat the negative effects of COVID-19 through mental health support, handwashing, and medical supplies.

“Toms has always been in business to improve lives. That mission is important to us and our community every day,” said Amy Smith, chief giving officer at Toms. “Now, more than ever, we are honored to apply what we have learned over the past 14 years of giving to address this global health crisis. We know the best way to help is to use our resources and the power of our customer’s purchase to invest in our giving partners who are on the frontlines directly addressing this pandemic. We are grateful for these deep partnerships and are eager, together with our customers, to continue to support their efforts to combat COVID-19.”