Toms partners with oceana to help save sea turtles

by Stephen Garner

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Cause-driven lifestyle brand Toms has partnered with ocean-conservation nonprofit Oceana to create a limited-edition footwear collection that features men’s, women’s, and children’s styles inspired by the sea, with tie-dye and turtle motifs included throughout.

Oceana’s advocacy work focuses on protecting sea turtles and other marine life target species. For every pair of Toms + Oceana Sea Turtle shoes purchased, Toms will donate $5 to Oceana to help save marine life like sea turtles.

Sea turtles face constant threats from human activities. Moreover, every species of sea turtle found in the U.S. is threatened or endangered and the areas around Florida and the Gulf of Mexico are some of the most important areas for turtle nesting, as well as one of the most vulnerable due to bycatching, a term meaning a marine species that is caught unintentionally while catching certain target species.