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Francie Nguyen: Direct to consumer
Retailer of the Year coverage: Francie Nguyen, SVP of CMRG direct business: “There will always be a need for the catalog—it’s our number one marketing tool—but we’re a multi-channel business and everything we do from print to e-mail to in-store helps drive the total business.”
Read MoreShould traditional men’s specialty stores add e-commerce?
A reader asks, “Should I be worried about building an online component to my business?” See how our merchandise planning and strategy expert Steve Pruitt answers.
Read MoreRetail rewind
Elise Diamantini: A few factors are driving the high single-digit increases that contemporary merchants have achieved year to date: 1) a surge in non-denim bottoms; 2) more affordable pricepoints; 3) slimmer styling; and 4) a new focus on shorts and swimwear.
Read MorePutting denim in Context
Since opening Madison, Wisconsin’s Context Clothing, Ryan Huber, Sam Parker and Ben Parker have adopted more of a lifestyle approach to buying and merchandising.
Read MoreIn the market: spring ’12 checklist
Elise Diamantini: Although at MR we’re anxiously awaiting fall ’12, we just can’t help but get that last look at spring before hibernating for the winter.
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