Totokaelo launches private label men’s brand

by Stephen Garner

Totokaelo has launched its first men’s collection from its in-house label, Totokaelo Archive.

Acting as a masculine counterpoint to its eponymous line of exclusive classics, the collection is thoughtfully detailed and elevated in functionality and includes T-shirts, hoodies, shirts, trousers, and blazers.


This and all forthcoming collections will include a selection of trend-agnostic pieces created to uphold the existing and ever-evolving wardrobe of an intelligent, self-determined, and creative wearer. The Seattle-based retailer plans on releasing three collections a year.

In celebration of this new launch, Totokaelo has debuted a new campaign shot by Ian Lanterman and modeled by Jonas Kloch. Photographed among the old growth forests and mist-shrouded waters of the Pacific Northwest — the environment where Totokaelo began, the new collection highlights its subdued nature through a black-and-white color palette.