Tremaine Emory Discusses Pyrex Tears Collab and the Everlasting Impact of Virgil Abloh

In December 2012, Virgil Abloh released the now-iconic campaign for Pyrex Vision. It was before he would launch his metaphorical follow-up and massively popular label Off-White. It was before he made history with his appointment as creative director of Louis Vuitton Men’s in 2018. For many people, it was their introduction to Abloh and his vision. The video was soundtracked by a Joy Division song, featured Jim Joe spray-painting messages on a white wall, and various members of the then-upcoming ASAP Mob modeling the clothing. The clothes themselves were an amalgamation of cultural references like Renaissance paintings, Michael Jordan’s jersey number, and nods to drug raps by artists like Pusha T. Tremaine Emory, creator and close personal friend of Abloh, considered the arrival of Pyrex Vision as Abloh’s way to level the playing field. Read more at Complex.

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