Triple F.A.T. Goose is returning to its roots. The outerwear brand has launched a limited-edition collection, consisting of four bold styles inspired by original jackets from the ‘80s and ‘90s updated with modern-day technical fabrications and details.
Founded in 1987 in the NYC area, Triple F.A.T. Goose made its name during the “Golden Age of Hip Hop”, growing its reputation for supremely warm jackets, bold styling, and quality. The brand is now coming full circle for today’s market, celebrating its roots, journey, and the loyalty of its fans throughout the last few decades with this limited-edition collection.
CEO James Chung, son of the original Triple F.A.T. Goose founder, said, “We wanted to produce styles that original customers would embrace as authentic, and update the designs and quality for a new generation of consumers.”
Creative direction and photography for the accompanying campaign were done by NYC-based creative entrepreneur and photographer Joshua Kissi, who recognizes Triple F.A.T. Goose as a style staple from his childhood. “The main inspiration in this shoot was to commemorate New York City 90s culture in the best way possible by photographing in the borough of the Bronx,” Kissi said. “I wanted to mirror a nostalgic mood but still be very representative of today’s rich and diverse culture.”