UGG DEBUTS NEW STORE CONCEPT WITH OPENING OF DISNEY SPRINGS LOCATION

Ugg Australia
by Stephen Garner
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Celebrating the 10th anniversary of its first retail store in SoHo in Manhattan, Ugg Australia has opened its new flagship store today in Disney Springs at Walt Disney World Resort in Lake Buena Vista, Florida. The new location features a unique retail design that celebrates the brand’s heritage while revealing its vision for the future. This will be followed by additional flagship doors opening in Shanghai, Tokyo and New York City later this year.

The 2,828-square-foot retail space is located in Disney Springs’ new Town Center neighborhood, which features Spanish Revival-style architecture inspired by the rich history of explorers who landed in Florida centuries ago. The store, designed in partnership with Checkland Kindleysides of the UK, comes to life through a soft-focus color palette to create a highly compelling and emotive premium brand experience. The space also has dedicated areas for men’s, women’s, kid’s and lifestyle including loungewear, handbags, accessories and home goods.

“Our new retail environment is the pinnacle Ugg brand experience. It honors our history, celebrates the present and offers a glimpse into our exciting future,” says Stefano Caroti, President of Omni-Channel, Deckers Brands. “As a physical expression of the Ugg life, visitors are transported directly into the comfort of the casual California lifestyle, the home of Ugg.”

“Our new store concept is more than a place where boots are sold. It’s an environment where the brand lives,” added Anders Bergstrom, Director of Insights and Design Strategy. “Our intention is to give every guest who visits our store the opportunity to experience the complete Ugg lifestyle firsthand.”