“Unbranded” Luxury Items In China Are Like Knockoffs, With One Vital Difference

by MR Magazine Staff

The fashion manufacturers in China have gotten so good that they’ve earned public praise from Miuccia Prada herself. Some of these factories are using their prowess and reputation for quality to make products nearly identical to those they’re creating for their foreign clients, including prestigious luxury labels, but selling them unbranded at lower prices in China. Since 2016, manufacturers for brands including Gucci, Burberry, and more have been working with Chinese technology company NetEase to sell such products on its e-commerce site, Yanxuan. The practice has helped drive the rapid growth of Yanxuan, which is emerging as a big e-commerce player in China. Read more at Quartz.