Baltimore-based athletic retailer Under Armour has announced two major organizational changes to its senior management team.
Henry Stafford, chief merchandising officer, has decided to leave Under Armour after six years of service, as of July 2016. Kip Fulks will assume his responsibilities on an interim basis. Secondly, Michael Lee, who currently serves as SVP North America Digital, will be assuming the responsibilities of chief digital officer as Robin Thurston will be leaving Under Armour in July 2016.
“Since joining us in 2010, Henry has been an incredible partner and helped us build our brand and tell our story,” said Kevin Plank, Under Armour’s founder and CEO. “First through his leadership in Apparel, then by heading up our North America business, and most recently by driving merchandising of our products throughout the world. I would like to thank Henry for his strong leadership and contributions over the years.”
“I also want to take this opportunity to thank Robin for his vision and leadership in building the Under Armour Connected Fitness community from the ground up, helping us grow from the original MapMyFitness platform, to what has now become the world’s largest digital health and fitness community with over 160 million unique registered users across multiple platforms,” added Plank.