UNDER ARMOUR NAMES CHIEF DESIGN OFFICER

by Stephen Garner
UA Boston Brand House
Under Armour Boston Brand House

Under Armour has named Kasey Jarvis as its new chief design officer. With nearly 20 years of experience in apparel, footwear, equipment, industrial, and automotive design, Jarvis brings proven talent and expertise to the company. He will report directly to chief product officer Kevin Eskridge and is expected to start in early April.

Leading the design team across all product platforms, regions and categories, Jarvis will be responsible for the translation and commercialization of athlete insights and influential trends into industry-leading, next generation product concepts.

Jarvis joins Under Armour from Black Diamond Equipment where he served as vice president of product and design. Prior to that, he served at Nike and General Motors in key design roles.

“We are thrilled to welcome Kasey to Under Armour. His unique mix of design experience from the auto, footwear and performance equipment industries will help to inform and deliver on our mission to design performance solutions athletes never knew they needed and can’t imagine living without,” said Kevin Plank, chairman and chief executive officer of Under Armour. “This is a leader who will inspire our incredible team to deliver beautiful, innovative design that the world’s never seen before.”