by Stephen Garner

Under Armour has named Lisa Collier as its new chief product officer. She will report directly to president and chief executive officer Patrik Frisk and is expected to start on April 27.

Collier will have oversight of the company’s category management model, product, merchandising and design functions. She will succeed Kevin Eskridge, who resigned as chief product officer and will depart the company in August. Collier will work closely with Eskridge to ensure a smooth transition.

Collier joins Under Armour after leading NYDJ (Not Your Daughter’s Jeans) as president and CEO from 2016-2019. Prior to joining NYDJ, she held numerous positions over her 13-year career with Levi’s Strauss & Co., including SVP of product development and innovation, EVP and president of Dockers, and chief transformation officer. Earlier in her career, Collier held positions at Tarrant Apparel Group, The Limited, and Hess’s Department Stores.

“Lisa is an exciting addition to our leadership team,” said Frisk. “Her strength as a retail leader will be invaluable as we continue to execute against our long-term strategies and work to deliver performance solutions you never knew you needed and can’t imagine living without.”

“I look forward to joining Under Armour and working with a world-class team that will continue to advance the brand’s legacy to create innovative and stylish products that help consumers meet their fitness goals,” added Collier. “The brand has demonstrated commitment to evolution and growth, and from day one I will utilize the knowledge and experience gained over the course of my career to ensure the success of Under Armour’s mission.”