Under Armour Opens Chicago Flagship

by Harry Sheff

Under Armour’s 30,000 sq. ft. Chicago flagship opens this week at 600 North Michigan Avenue at the corner of Ohio Street.

Under Armour Chicago

The store, which was announced last June, is designed as one of Under Armour’s “Brand Houses” — it has similar flagships in New York and Fairfax County, Va., and three in Maryland.

Under Armour Brand House

“Opening a Brand House on Chicago’s Magnificent Mile allows us to establish Under Armour’s presence in one of the most vibrant and iconic shopping destinations around the globe,” said SVP of global retail Susie McCabe. “The Under Armour Chicago Brand House will be our largest retail location in the world, highlighting our commitment to innovation while providing consumers with an elevated experience when shopping for apparel and footwear, as well as digital devices and wearables.”