by Stephen Garner

Uniqlo has launched the first edition of its new magazine dedicated to the way the brand and retailer approaches fashion.

Called LifeWear magazine after the retailer’s own line of essential “LifeWear” product range, the inaugural issue presents features about people living in Los Angeles, a long interview with Uniqlo global brand ambassador Roger Federer, coverage of the Uniqlo U and the Uniqlo and JW Anderson collaboration line, and collections for the fall/winter season.

Distribution of the new magazine will be through Uniqlo stores nationwide, and digital copies can also be downloaded for free for Kindle e-readers. Fast Retailing plans to publish spring/summer and fall/winter editions of the magazine each year.

Takahiro Kinoshita, creative director at Fast Retailing Co., serves as the editor-in-chief of the 120-page magazine written in Japanese and English. Worldwide distribution will total around one million copies.

“I feel so lucky to have this opportunity to launch a magazine,” said Kinoshita. “The past six months have been very exciting in taking on the challenge of conveying the essence of LifeWear. I hope to gradually increase the number of readers looking forward to each issue of this publication in both print and digital form.”

From September 12th – 13th, the Uniqlo Fifth Avenue store in NYC will open a special section on its third floor to celebrate the magazine and the company’s new fall/winter ’19 collection lineup. The installation will include a sneak peek at Uniqlo U – artistic director Christophe Lemaire’s elevated “LifeWear” essentials – launching on September 26th.