by Brian Lipton
Uniqlo Soho
Uniqlo Soho

Japanese retailer Uniqlo will open a remodeled version of its store in New York’s SoHo district in September 2 that will spotlight the concept “A New Tokyo in Soho”. The store, which is located at 546 Broadway, will be closed from August 22 until the reopening.

The renovated store will feature multiple shop-in-shop areas, each telling a story that highlights Uniqlo LifeWear and the company’s passion for innovation. The shop promoting performance items such as Ultra Light Down and Jogger Pants will focus on functionality, while another will celebrate the art of design. A new shop will bring Japanese urban style together with Soho street style, through classic items like denim and oxford shirts.

In addition, this shop will present the best of Japanese styling through a special partnership with Popeye magazine, Japan’s iconic men’s fashion and lifestyle print publication.

In honor of Soho’s rich artistic history, the store’s mezzanine level will work as an exhibition space, evoking images of a Soho artist’s loft and featuring products like SPRZ NY (Surprise New York),which is a collaboration between Uniqlo and MoMA that gives access to iconic artists such as Andy Warhol, Keith Haring, and Jean-Michel Basquiat.

“Introducing the Uniqlo brand in the U.S. and opening the very first global flagship store in Soho in 2006 were important milestones in the company’s plans to expand internationally,” said Hiroshi Taki, Uniqlo USA CEO. During the past ten years, Soho has evolved as an important hub of design, creativity and art, and Uniqlo too has grown in the community. ‘A New Tokyo in Soho’ symbolizes a celebration of our first ten years and our commitment to deepen our roots in the community over many years to come. By engaging with the neighborhood in new and exciting ways, we wish to contribute to the next phase of Soho’s growth.”