by Stephen Garner

Japanese fast-fashion company Uniqlo will release its latest collection with the London-based JW Anderson brand later this month.

In select stores on October 17th, this season’s men’s and women’s collection is inspired by Britain’s great outdoors. Drawing inspiration from the town of St. Ives in Cornwall, England, known for its seamless blend of art and nature, this new LifeWear offering fuses traditional British elements with the modern designs of the JW Anderson brand.

“Like all the seasons I’ve done with Uniqlo its always interesting to see the collection evolve through the meetings with the teams and see if really become this amalgamation of LifeWear and JW Anderson,” said Jonathan Anderson, creative director of JW Anderson. “I liked this idea of pops of color to make the heritage British patterns and colors feel a bit more modern. Contrasting pops of color and tartan are very present.”

Traditional British patterns the designer enjoyed from his childhood, such as tartans, and warm Nordic designs, are used as the main patterns for a range of items, from outerwear and skirts to innerwear and accessories. Patterns with a classic feel are adorned with borderlines and fringes to create the playful characteristics of the JW Anderson brand.

The fourth season in this collaboration includes again the reversible items that have become a collaboration standard. New this season are down jackets and coats with splashes of vivid yellows and greens over an earthy base. Down jackets for both men and women feature neutral, classic tones on the outside, with contrasting color on the inside, allowing for rich variation with generally heavy fall/winter outfits. These are some of Anderson’s favorite items.