UNIQLO UNVEILS COLLECTION BASED ON U.S. OPEN GAME WEAR
UNIQLO has launched a collection of replica game wear to be worn at the 2016 U.S. Open Tennis Championships by its Global Brand Ambassadors: Novak Djokovic and Kei Nishikori. A total of 13 items, nearly identical in functionality and design to those worn by the players, will be available beginnin g on Thursday, August 25, at UNIQLO’s Fifth Avenue flagship in New York, UNIQLO.com, and other select stores that are carrying parts of the collection.
The design theme for the 2016 Novak Djokovic model wear is “Unbeatable,” reflecting his image in tournaments around the world. For the U.S. Open, the Djokovic model features a blue turquoise color, with breathable mesh throughout the back and underarms, and a zippered collar to finely regulate body temperature. There are also t-shirts that feature UNIQLO’s “#BringTheLove” campaign, inspired by Djokovic.
The Nishikori model wear features a graphic of dragonfly wings. The dragonfly is considered a lucky charm in Japan, and was a popular motif on the armor of samurai warriors, who called it the “victory insect.” In terms of functionality, the entire back is a mesh material, allowing for peak performance in the severe heat of the U.S. Open.
UNIQLO will also offer the newly designed Boston bag used by its Global Ambassadors. The design features the names of cities around the world where UNIQLO has stores, with “New York” printed in the largest letters for the bag used at the U.S. Open. With a 41-liter capacity and several internal pockets, the design provides efficient storage. The patent leather material is water and stain resistant, making it ideal for outdoor sports.
In addition, the BringTheLove” campaign will continue in New York during the U.S. Open through outdoor advertisements placed in major areas around the city, including a full outdoor wrapping of the Fifth Avenue store on August 25. The company will also conduct a social media campaign to bring love to children from people around the world who share Djokovic’s sentiment. For every social media post using the “#BringTheLove” hashtag, UNIQLO will donate one dollar (up to $25,000) to New York Junior Tennis & Learning (NYJTL), an organization that supports the healthy development of children through tennis. Posts can be made through Twitter, Facebook, and Instagram.
