UNIVERSAL MUSIC GROUP’S BRAVADO ACQUIRES MERCHANDISE AND BRANDING COMPANY EPIC RIGHTS
Universal Music Group’s Bravado, a leading global consumer, lifestyle and brand management company, has acquired Epic Rights, a boutique merchandise and branding company. Terms of the deal were not disclosed.
Epic Rights works with a diverse group of iconic artists, including KISS, Billy Joel, Aerosmith, Def Leppard, AC/DC, Eric Clapton, Kevin Hart, 21 Savage, Madonna, Celine Dion, Barbra Streisand, Sting, David Bowie, Lionel Richie, Hollywood Vampires, Britney Spears, *NSYNC, Zac Brown Band, ZZ Top, Marc Anthony, the Woodstock festival, and CBGB, among others. As part of the agreement, Epic Rights’ CEO and founder Dell Furano, along with his team, will continue to build merchandising opportunities for their celebrated roster of artists.
“As the industry’s preeminent brand management company, we are constantly looking for ways to evolve our company while providing fans around the world with an ever-growing array of products and experiences,” said Mat Vlasic, CEO of Bravado. “I’m excited to work with Dell, a true icon in our industry, and expand the Bravado portfolio.”
“I have great respect for Mat and his teams at Bravado and Universal Music — they have taken product development, marketing and global distribution to an entirely new level,” added Furano. “I’m very proud of all that we’ve achieved at Epic Rights, and look forward to expanding Epic’s roster and artist services in this next chapter.”