by John Russel Jones

Sportswear brand UNTUCKit has announced a retail partnership and in-store residency with men’s grooming and skincare brand The Art of Shaving,  launching November 1st, 2022. As part of the partnership, UNTUCKit will be selling The Art of Shaving kits at UNTUCKit.com and at its Brookfield Place location in downtown Manhattan to position itself as a lifestyle destination, complement its gift guide, and test how customers respond to third-party products on its website.

Barber Residency

To promote the partnership, UNTUCKit will host a ‘barber residency’ at the New York City location from November 4th to the 13th where The Art of Shaving master barbers will offer a free grooming service to customers who make an in-store purchase. Operating between noon and 7:30 pm, sessions will be available in 30-minute time blocks on a walk-in basis. The move positions UNTUCKit brick-and-mortar stores as destinations where customers can do more than just shop—they can hang out, have a drink, and, for a limited time at the Brookfield Place store, get a free grooming service, too.

“We couldn’t be more excited to partner with a strong brand that our guys already love and use,” says UNTUCKit Founder Chris Riccobono. “Adding The Art of Shaving to the UNTUCKit assortment will create a more curated experience we think our customers will enjoy.”

Kicking off the collaboration, UNTUCKit.com will carry seven customer-favorite SKUs from The Art of Shaving, including its Iconic Duo Kit, Gifted Groomer Kit, Beard Prep Kit, and Full-Size Kit with Shaving Brush, ranging from $40–$95. The curation of products came from UNTUCKit and The Art of Shaving teams based on their popularity, pricing, and what would appeal to a retail shopper.

“With our shared New York City origins and commitment to help men feel confident and look great, we’re thrilled to partner with UNTUCKit,” says Richard Williams, National Sales Manager at The Art of Shaving. “As the brand evolves to provide consumers with a wider assortment of product offerings, we are excited to help the legions of loyal UNTUCKit fans elevate their grooming to match their personal style.”The Art of Shaving products will be available on UNTUCKit.com starting November 1st, 2022 and at UNTUCKit’s Brookfield Store in New York City until supplies last.