More Users Might Outsource Holiday Shopping To Voice Tech

by MR Magazine Staff

Almost 40% of consumers who own in-home assistants, such as Amazon’s Echo with Alexa virtual assistant technology, are considering using them for holiday shopping this year, according to a survey of 1,000 people commissioned by SAP about the use of artificial intelligence-powered smart devices for holiday shopping. That figure has doubled from last year, SAP said in a press release. Of that group, about 16% plan to purchase gifts for others, 15% are considering using their assistant to research deals for gifts, and another 7% would use them for purchases for themselves, according to the survey results. The survey also found that just 17% of consumers who owned the in-home assistants last year used them for holiday shopping during the 2016 holiday shopping rush. Read more at Retail Dive.