UYN SPORTS LAUNCHES U.S. FLAGSHIP IN BOSTON

UYN Sports is launching its first U.S. store in Boston. The brand, which is headquartered in Asola, Italy, was founded in 2018. UYN blends biotech innovation with natural fibers to create gear that supports athletes while meeting sustainability goals. The new 900-square-foot Boston store will stock the brand’s signature gear in categories such as running, outdoor, fitness, cycling, and winter sports.

The new Boston store – at 173 Newbury Street – is a multi-sensory immersion into the UYN world and its values of innovation and sustainability. The Boston UYN Store is based on a circular concept: materials come from responsibly managed sources and are recyclable, in keeping with the apparel and footwear design and production approach. With its proprietary cardboard modular design, all store product displays can be changed seamlessly, whilst always keeping sustainability in mind.

U.S. Executive Manager, Elia Redini, states, “Boston was always the logical destination for UYN’s first U.S. retail location. It is one of the top American cities for sports fans and the city boats a strong sports culture. Home to the world’s oldest marathon, running ins Boston is a recognizable part of the city’s culture, and we wanted to embrace and support that with the new UYN store opening. “

Redini continues, “We believe that Bostonians are mindful about the apparel and footwear they choose to run and exercise in. UYN harnesses the properties of natural systems, using them as an alternative to fossil fuel-based materials to enhance product quality and positively impact people’s health. We feel that Boston will be receptive to the uniqueness of our technical apparel, and we look forward to a long and fruitful partnership with the city and its people”.

For wholesale inquiries, please contact UYN’s Director of Sales; Teri Ferguson-Roth. TeriR@uynsports.com