by Stephen Garner

Online retailer Verishop has introduced a new way for consumers to hang out and shop together with their friends.

Now live on Verishop’s iOS app, this new feature, called “Shop Party,” allows users to hang out over video chat, explore products and shoppable content, see what others are browsing, and make a purchase.

How it works: consumers can invite up to five friends to join a “party” at a specific time and date. Users can join a two-way conversation over video or audio chat, and shop at the same time, as well as explore the shoppable content feed, saved collections, or specific products from the more-than-1,000 men’s and women’s brands the retailer sells. Within a party, users can share their screens so their friends can see what they’re browsing with a design that balances social interaction and a commerce experience.

Users can add products to their cart and see what’s in their friends’ carts. They can even give additional feedback by favoriting items in their friends’ carts – all while hiding sensitive information like prices, sizing, and personal information.

“We started Verishop with a simple vision: make online shopping fun and easy for everyone,” the company said in a press release on Tuesday. “In the two years since our founding, our team has been working relentlessly to change the way we shop online. We now offer world-class convenience with free shipping, free returns, 24/7 customer care, and a best-price guarantee on products from a large selection of direct-to-consumer, independent and traditional brands. This year, we launched a shoppable content feed, and today we are taking another step to make shopping more social and more fun.”