by Brian Lipton

Versace DylanBlueItalian fashion house Versace has introduced a new men’s fragrance, Dylan Blue, which features a fragrant woody aroma, along with natural citrus, bergamot, grapefruit, hints of fig leaf and aquatic notes that lend depth and round off the citrus tang.

The scent’s advertising campaign was shot by legendary fashion Bruce Weber, and features supermodel Gigi Hadid alongside a group of male models and fighters.

“Dylan Blue is the essence of the Versace man today,” says Donatella Versace, vice president of the Versace Fashion Group. “It’s a fragrance full of character and individuality, an expression of a man’s strength and also his charisma. I love how it takes traditional notes and scents and makes them totally modern, totally fresh for today, and tomorrow.”

Adds Weber: “I’ve been watching lots of movies lately where the actors are mixed martial arts fighters. It seems like they are always proving themselves, so that the women characters will fall in love with them. I thought it would be interesting to do some photographs and make a film that dealt with this kind of relationship. Many women I know really respect the sensitivity and vulnerability of men. I wanted to show that men can have these qualities while remaining very strong and disciplined—like great athletes—and still fall in love with the girl of their dreams. For me, Versace has always represented this kind of driving passion. That’s why I’ve always loved working with them—they give photographers and filmmakers like me the freedom to imagine a big life.”