by Stephen Garner

TimberlandVF Corporation appointed Jim Pisani to the position of global brand president of Timberland, effective immediately. In his new role, Pisani replaces Stewart Whitney who left the company in July 2016.

Pisani most recently served as president of VF’s Licensed Sports Group, which includes the Majestic brand. He will report to Scott Baxter, vice president of VF and group president of Outdoor & Action Sports Americas.

Pisani joined VF in 2008 as president of VF Licensed Sports Group. The business unit’s Majestic brand is the official on-field uniform provider for Major League Baseball. It also supplies apparel and fanwear through licensing agreements with U.S. and international professional sports leagues, colleges and universities, and lifestyle brands. Prior to VF, Pisani held a succession of leadership roles in branding, merchandising, sales and marketing at PepsiCo and Kraft Foods.

“Jim is a tremendously talented and accomplished executive with a proven track record of delivering consistent business results and generating new growth opportunities,” said Baxter. “His passion, energy, and embodiment of the values deeply rooted in the Timberland brand and in VF make him the ideal leader to guide the brand into its next phase of global growth.”

“I’m truly honored to be given the responsibility to lead this powerful and iconic brand with such rich history,” said Pisani. “There are so many opportunities in front of the Timberland brand and I look forward to partnering with the talented teams around the world to leverage our collective strengths and accelerate growth.”

As a result of Pisani’s promotion, Mike Pardini has been named president of VF Licensed Sports Group. Pardini most recently held the position of vice president of sales for VF Licensed Sports Group and the Majestic brand. He joined VF in 2010 as director of Harley-Davidson sales. He has more than 25 years of sales and marketing experience at leading companies, including PepsiCo.