Vince highlights california’s creative community in fall campaign

by Stephen Garner

Vince has debuted its fall 2019 global advertising campaign, along with its first print magazine, Circle. The fall 2019 campaign celebrates the California creative community, bringing together likeminded individuals with deep connections to the region. Photographer Max Farago, director Gillian Garcia, and writer Christopher Bollen helped bring the campaign to life through their unique creative perspectives.

The campaign features a diverse cast of California creatives, from actors and artists to photographers and filmmakers, each making waves in their respective fields. Cast members were captured via film and still photography at several Los Angeles locations, showcasing the varied landscapes and unique architecture of Southern California.

The fall campaign also sees the launch of Circle, the brand’s first print magazine, edited by Christopher Bollen. Circle explores the boundaries of creative identity through thoughtful conversations, dynamic photography and captivating editorials. Circle will be available exclusively at Vince retail store locations this fall.

In addition to traditional imagery, the campaign will feature a series of 30- and 60-second short films directed by Gillian Garcia. The films highlight a moment in the life of each cast member, whether working in their studio, cruising around Los Angeles or taking in the California sunshine

“Los Angeles is a city built on people making and building things, so it made sense to partner with California-based creatives continuing in that tradition,” said creative director Caroline Belhumeur. “For the fall campaign we worked to highlight this creative community and are excited to connect with and support individuals following their own paths here in California.”