by Stephen Garner

Vince has opened its 64th retail location, this time at SouthPark Mall in Charlotte, North Carolina. This new location marks the brand’s first full-price North Carolina store and second retail store opening of the 2021 fiscal year.

The store, which spans approximately 1,630 square feet and features 1,040 square feet of selling space, highlights Vince’s signature California-inspired design scheme with a neutral color palette, stucco façade, antique brass fixtures and white oak accent tables.

In terms of product, the location offers a curated assortment of men’s and women’s apparel and footwear from the brand’s spring and summer collections, which were inspired by the work and palette of painter Agnes Pelton.

“SouthPark is a premier shopping destination for the Charlotte region, and we are excited to connect with this customer and provide them a window into our coastal California lifestyle,” said Jack Schwefel, chief executive officer at Vince. “Vince’s understated luxury offering is unique to SouthPark and we anticipate that our seasonless collections will resonate with the discerning Charlotte shopper.”

Located in the south wing of the shopping center near Neiman Marcus, the store is ensuring the safety and wellbeing of customers and its teams. Precautionary measures include increased store cleaning and frequent disinfection, reduced occupancy, and the requirement of all employees to regularly wash their hands.

The store is now open from 11am-6pm Monday-Thursday, 11am-7pm Friday-Saturday, and 12pm-6pm on Sundays.