VINEYARD VINES NAMED THE OFFICIAL STYLE OF THE PREMIER LACROSSE LEAGUE
Vineyard Vines has announced a new partnership with America’s newest lacrosse organization Premier Lacrosse League (PLL). Celebrating the league’s inaugural season, Vineyard Vines will serve as The Official Style of the Premier Lacrosse League with exclusive product available for purchase during the current 2019 season and 2020 season.
The collection will consist of exclusively designed PLL t-shirts and shep shirts for men, women, and kids and is available exclusively onsite at PLL games and on premierlacrosseleague.com. In addition, the prep brand will activate with the Premier Lacrosse League in each of the 13 major-market cities with branded signage, on-field half-time entertainment for fans, t-shirt giveaways and more.
“We are excited to be partnering with the Premier Lacrosse League as longtime fans of lacrosse, the oldest and fastest-growing team sport in North America,” said Ian Murray, co-founder and CEO of Vineyard Vines. “As brothers and entrepreneurs ourselves, Ian and I are honored to support Paul Rabil and his brother, Mike, who are bringing an exceptional league to lacrosse players and fans everywhere,” added Shep Murray, co-founder and CEO of Vineyard Vines.
“We’re thrilled to have Vineyard Vines join our expanding list of partners, where they’ll be making their first splash into professional lacrosse at our inaugural PLL All-Star Game,” commented Paul Rabil, co-founder and CSO of PLL. “Mike and I drew a lot of inspiration from Ian and Shep — two brothers starting a company within their local community, then growing it into a worldwide phenomenon. We’re excited to collaborate with Vineyard Vines using innovative activations and displays throughout the PLL season and beyond.”
Kicking off with the All-Star Game at the Banc of California Stadium in Los Angeles, California on July 21, Vineyard Vines will make its debut as the league’s Official Style by hosting an immersive skills challenge for players throughout the weekend. Fans will see PLL’s top 50 players face off against one another through a multitude of competitions. Throughout the season, Vineyard Vines will also implement an ambassadors program where select players will engage with the brand.