Prep coastal lifestyle brand Vineyard Vines has announced a new partnership with multi-platinum, Grammy award-winning, artist Zac Brown.
As a co-owner of DemerBox, Brown has released two custom Vineyard Vines patterns – patchwork and blue camo – in his brand’s iconic bluetooth wireless speaker best known for its indestructible, waterproof pelican case and 50-hour battery life. These same patterns will also be available in coordinating trucker hats.
“This collaboration is a natural fit for us. We met Zac over a decade ago while fishing and bonded over our passion for music and being out on the water,” said Ian Murray, brother and co-founder of Vineyard Vines. “When Zac gifted each of us a DemerBox this past summer we knew it was something that aligned so perfectly with our brand and the ‘Every day should feel this good’ lifestyle,” added Shep Murray, brother and co-founder of Vineyard Vines. “We are excited that they will now come in two of our favorite patterns.”
“I carry my DemerBox with me everywhere I go, it’s super tough and sounds amazing,” commented Brown. “We’re excited to partner with our friends at vineyard vines to create these special edition Demers.”
The collaboration is now available at vineyardvines.com and in select stores nationwide and retail for $399.