VINEYARD VINES RELEASES OFFICIAL STYLE GUIDE FOR THE KENTUCKY DERBY

Vineyard Vines has released its Official Style of the Kentucky Derby. As Churchill Downs marks the 151st Run for the Roses, Vineyard Vines celebrates its long-standing partnership with the event by delivering a Derby-inspired collection that captures the essence of tradition, style, and pageantry. The collection is available on vineyardvines.com and in select Vineyard Vines stores across the country. The celebration continues with a series of on-site activations throughout Derby weekend.

For over a decade, Vineyard Vines has been known for race-day style, offering fans nationwide a way to capture the excitement and spirit of the Kentucky Derby regardless of whether they’re trackside at Churchill Downs or celebrating from the comfort of home. This year’s exclusive Kentucky Derby Collection, featuring men’s, women’s, and kid’s apparel, reflects tradition, elegance, and the bright flair of Derby weekend.

“The Kentucky Derby represents everything we like to celebrate—community, tradition, and making unforgettable memories with family and friends,” said Shep Murray, Co-Founder of Vineyard Vines. “Fifteen years into this partnership, it’s still one of the most exciting times of the year for us, and we’re proud to be part of such an iconic American event.”

“Every year, we look forward to creating a collection that captures the energy and spirit of Derby weekend,” said Ian Murray, Co-Founder of Vineyard Vines. “This year we’re especially excited to bring the brand to life through our on-site activations and connect with fans in such an iconic setting.”