Vineyard Vines
by Brian Lipton

Vineyard VinesLifestyle brand Vineyard Vines is celebrating its 20th anniversary this July with the debut of its limited-edition Heritage Original Patchwork collection. The collection is designed with prints created during the brand’s early years, including lighthouses and palm trees, for products such as neckties and boxers. The new line includes swimwear, apparel and accessories for the whole family, and is now available online at and at the company’s retail stores nationwide.

“We took a leap of faith 20 years ago when we started selling our ties on Martha’s Vineyard and strived to create a lifestyle brand that reflected the things that we love and the life that we wanted to live,” said Shep Murray, the company’s CEO & co-founder. “Two decades in, with the help of our amazing family and friends, we’ve built a brand that we are humbled and very proud of and continues to make Every Day Should Feel This Good – for both us and our customers. While some things have changed, we’re still the same at our core and are having a ton of fun while sharing the gift of the Good Life with everyone we can.”

To commemorate this milestone, the brand will host a series of in-store activations over the course of the summer season, along with special promotions, limited-time gifts with purchase and product giveaways. To learn more, follow along on Facebook and Instagram @vineyardvines and their signature hashtag #EDSFTG.