Virgil Abloh Unveils His Biggest Nike Project Yet

Back in the summer of 2017, Virgil Abloh and Nike unveiled “The Ten,” a collection of the Swoosh’s most iconic silhouettes, each artfully remixed under the red-hot designer’s Off-White label. It was the sneaker collaboration heard around the world. The frenzy for those Helvetica-printed kicks feels a little distant now, but it is hard to overstate the uproar of hype surrounding the partnership. In part, that’s because it never quite stopped—in the years since, Abloh and Nike have released a slow drip of highly collectible one-off sneakers: some Dunks, an elite running shoe, a high-top Blazer, and so on. Now, Abloh and Nike are back for another mega-collection—a whopping 50 different styles in total—solely focused on the Nike Dunk. Read more at GQ.