VTMNTS had its IRL debut in Paris back in March. Models from all points on the gender spectrum stormed the runway in an emptied out Monoprix at speed, some with makeup meant to look like bruises and cuts. The vibe was practically pugilistic. Now, Guram Gvasalia and team are back for another round.
This time it’s a digital presentation. The models are still moving at quite a clip, but the French department store has been replaced by a new Swiss construction whose vaulted ceiling looks almost like a cathedral. The choice of venue seemed strategic. “We’re in a church of the future, where you belong simply by being your true self,” Gvasalia said. “The main message of the collection is gender equality. It’s about knowing who you are, standing for your beliefs.” Read more at Vogue.