VUORI LAUNCHES PARTNERSHIP WITH THE GERBER-CRAWFORD FAMILY

Vuori announced a partnership with Rande Gerber, Cindy Crawford, Presley Gerber, and Kaia Gerber — a family whose influence spans fashion, entrepreneurship, and modern culture. As creative, strategic, and financial partners, the Gerbers are joining forces with Vuori not only for the Spring/Summer 2025 campaign but as long-term collaborators of the brand.

Photographed by Cass Bird and styled by Geraldine Saglio, the campaign was led creatively by the Gerber family, spotlighting their favorite looks from Vuori’s 2025 collection, and marks the beginning of a multi-faceted. “It was important to us to collaborate with people who could authentically capture both the spirit of Vuori and our family dynamic. Cass and Geraldine were the perfect partners,” said the Gerber Family.

“This official partnership with the Gerber family marks an exciting milestone for Vuori that’s been years in the making,” said Vuori Founder and CEO Joe Kudla. “It began when Rande Gerber discovered Vuori in a small Malibu boutique and reached out, sharing our passion for what we’re building. A genuine friendship followed, rooted in mutual respect and shared values, and now we’re excited to take that connection even further. Kaia and Cindy are natural muses for Vuori’s women’s collection, embodying strength, style, and modern femininity. And the entire Gerber family reflects a timeless yet modern approach to fashion — effortlessly blending elevated style with an authentic, down-to-earth energy that aligns perfectly with Vuori’s core values.”

“Vuori just fits into my life — whether I’m surfing, hanging with friends, or traveling. It’s clean-lined, comfortable, and actually feels like me. It’s not about trying too hard — it just feels good no matter what kind of day you’re having,” said wellness advocate and entrepreneur Presley Gerber.

“What inspired me most is how fully the Gerbers embody the very principles that define Vuori – living a multidimensional life, staying authentic, fostering genuine connection, and a commitment to making a positive impact,” Kudla said. “At Vuori, we believe the best partnerships are built on more than just opportunity – they’re built on trust, shared vision, and genuine relationships. This is one of those rare collaborations that just feels right, and we can’t wait to see what we’ll create together.”